HI, I'M LIEZE
CONTENT MARKETER. COPYWRITER. STRATEGIC THINKER.
I’m a strategic, data-driven, content marketer & copywriter working exclusively in the CBD and medical cannabis industry. My area of expertise is helping my clients get clear on their content strategy as well as creating true-to-you brand content and copy for them.
And I can do the same for you.
My main aim is to capture the hearts and minds of your ideal clients by implementing the latest marketing trends and getting to the root of you and your cannabis brand's untapped potential. Simply put, I’m all about leveraging your particular characteristics and strengths, while making your unique value also your message.
If you're ready to see the impact a strategic CBD content marketing plan and well-crafted copywriting can do for you and your medical cannabis or CBD brand, take that first step and get in touch with me today.
WHAT CAN I DO FOR YOU?
I create a customized content marketing and copywriting strategy tailored specifically to your medical cannabis and/or CBD brand. By me helping you find that sweet spot between your business objectives and the interests of your prospects, we can make the most of every interaction between you and your ideal customer.
My particular brand of content marketing and copywriting is underpinned by classic direct response techniques and good old-fashioned psychology.
Whether it's a blog article, web page, white paper or product description, if your visitors don’t know what to do next and end up clicking the close-browser-button, all your efforts were a giant waste of your time and money.
That is why everything I do is designed to encourage and inspire your customers to move through your sales-funnel. Gently guiding them into doing exactly what you want them to do next.
ON A MORE PERSONAL NOTE...
Before starting LBC3 Marketing, I wore many hats, ranging from a headhunter and account manager in London, to being an academic researcher and university lecturer in Bremen and Groningen. I hold a bachelor’s degree in Clinical Psychology, a Masters degree in Neuropsychology and worked towards getting my PhD in Cognition and Anomalous Perception. I also have diplomas in hypnotherapy, aromatherapy and reiki.
My interest in medical cannabis and CBD got sparked when my mother was diagnosed with cancer. After going through the chemotherapy and radiation treatments, but without success, she started looking into alternative therapies, of which cannabinoid medicines was one.
Seeing how effective this strategy was for her, but also the stigma surrounding it - this was over a decade ago with alternative and cannabis still very much a taboo - I set out to educate people about medical cannabis and CBD by writing about it.
Through that, things naturally evolved and I decided to make everything official when I founded LBC3 Marketing in 2016.
Since then, a large part of what I do also includes medical cannabis and CBD education through my marketing and consulting work - not only helping my clients reach their business goals, but also by providing up-to-date, accurate and scientific medical cannabis and CBD information to the general public.
CBD & CANNABIS BRANDS I'VE WORKED WITH
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Capturing the hearts & minds of ideal clients with strategic Content Marketing, Content Creation + Copywriting for CBD & Medical Cannabis Brands