Branding is such an integral part of the face you show to people out there. It defines who you are in the eyes of potential customers. It helps to make your cannabis company recognisable, providing a way of visually differentiating your product or service. Yet, not all start ups or small cannabis business have […]
Zig Ziglar once said “If people like you, they will listen to you. If people trust you, they’ll do business with you.” In fact, it’s probably my favourite marketing quote out there. Although this is an effective philosophy to embrace by all industries, it is specifically relevant in the Cannabis Industry. Processors and producers […]
The words standardisation and regulation have merrily been bandied around within the cannabis industry. Even more so since authorities are moving towards the legalisation of both recreational and medical cannabis. Both regulation and standardisation are needed if the cannabis industry is going to start walking in the shoes of other grown up and legitimate industries. However, […]
As someone trying to get your product or service out there AND being part of the cannabis industry, you face a very unique set of challenges when it comes to your cannabis marketing strategies. Things like the confusion around the product you sell (cannabis is a drug, right?), the stigmas that are still attached […]
We can agree that content marketing for the cannabis industry is a bit weird… (thank you captain obvious!) It is an industry that has to deal with years of anti-cannabis propaganda. One whose customers are, by and large, still vastly uninformed. It is an industry with real people. People with personal stories who have very […]