lb cannabis copy content blog cannabis branding

Quick And Dirty Guide To Branding Your Cannabis Business On A Budget

Posted Leave a commentPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, Marketing

  Branding is such an integral part of the face you show to people out there. It defines who you are in the eyes of potential customers. It helps to make your cannabis company recognisable, providing a way of visually differentiating your product or service. Yet, not all start ups or small cannabis business have […]

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How Case Studies Can Help Grow Cannabis Businesses + 9 Ways to Incorporate Them in Your Marketing

Posted Leave a commentPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, Marketing

  Zig Ziglar once said “If people like you, they will listen to you. If people trust you, they’ll do business with you.”  In fact, it’s probably my favourite marketing quote out there. Although this is an effective philosophy to embrace by all industries, it is specifically relevant in the Cannabis Industry.  Processors and producers […]

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3 Steps Cannabis Businesses Can Take to Reframe Marketing Strategies to Fit the Needs of Clients

Posted 4 CommentsPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, Marketing

  As someone trying to get your product or service out there AND being part of the cannabis industry, you face a very unique set of challenges when it comes to your cannabis marketing strategies. Things like the confusion around the product you sell (cannabis is a drug, right?), the stigmas that are still attached […]

lb cannabis copy content blog content marketing

Content Marketing for Cannapreneurs + 7 tips to get you started (infographic)

Posted Leave a commentPosted in Cannabis, Cannabis Business, Cannabis Content, Cannabis Copy, CBD Oil, Marketing, Medical Marijuana

We can agree that content marketing for the cannabis industry is a bit weird… (thank you captain obvious!)  It is an industry that has to deal with years of anti-cannabis propaganda.  One whose customers are, by and large, still vastly uninformed. It is an industry with real people.  People with personal stories who have very […]